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Apple TV's 2019 Hollywood debut: The future of streaming entertainment



Denzel\u2019s main obstacle here is that the film hasn\u2019t made much of a splash. It\u2019s currently streaming on Apple TV+, so it might be more of a slow burn, and Apple has nearly unlimited resources to push its contenders. The downside is it might be lost in the glut of end-of-the-year movies. Last year, we talked about the importance of release dates vis-a-vis The Father. Sometimes, a late-release strategy works: let Will Smith and Andrew Garfield do a lot of press throughout the fall and burn through the buzz, while Denzel quietly builds his own momentum. But The Father had the benefit of being exclusively in theaters, whereas The Tragedy of Macbeth will have to break through Apple\u2019s growing streaming library.




Apple TV made a big Hollywood splash in 2019 – what comes next


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